Puerto Galera, once a favored tropical getaway for both local and international tourists, is experiencing a worrying decline in visitor arrivals. Korean and Chinese markets—previously strong pillars of the town’s tourism economy—have dwindled. Domestic tourists, too, are now more reluctant to spend on leisure. With inflation high and competition stiff from other destinations like Boracay, Siargao, and even international spots, Puerto Galera is losing its edge. A Changing Tourist Landscape The way people choose and plan their holidays has fundamentally changed. Tourists no longer rely on flyers, brochures, or waiting to stumble upon a resort. In the digital age—more so in the AI age—travelers look for experiences that are visible,…